Create generational wealth
Learn to build and scale a business to power your dreams
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START: Go from 0 to 1
- Find product market fit
- Make your first sales
- Make it repeatable
- Put it on autopilot
- Iterate and grow
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SCALE: Go Exponenial!
- Hire the perfect team
- Run it with efficiency
- Build an operating cadence
- Effortlessly grow
- Turn $1 into $10
- Repeatablity, predictably
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TRANSACT: Get Liquid
- Build a bulletproof pitch
- Find the right partners
- Fundraise to accelarate
- Or, sell your business
- Create massive enterprise value and personal wealth
Start today, earn your freedom
Years of proven success
I'm Ben Forgan, creator of Inc.cool. I love helping others and sharing my learnings, especially with entrepreneurs.
I'm the Founder and CEO of Hologram (raised $100M+) and previously founded Foodpanda (acquired by DeliveryHero.) I started my career in startups building Groupon Goods ($500M in revenue within 6 months) before going on to Foodpanda and now running Hologram for the past decade.
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Nick
“Ben’s amazing. Thoughtful, present, and has great insights. Highly recommend.”
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Jacob
"He has incredibly deep expertise in running an organization in a thoughtful and intentional manner."
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Julian
"Ben has a depth of insight into launching new products and financing new projects. Well worth my time and money investment."
Full Syllabus
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RAISING MONEY
Why are you raising money? What’s your goal?
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FINANCING STRUCTURE
Picking a structure: debt, equity, convertible note, safe
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WHY SHOULD I INVEST?
Building an investment thesis
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WHAT'S YOUR STORY?
Business is about the future – why do I want to be a part of yours?
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BACK IT UP WITH DATA
What’s a data room – and why you shouldn’t have one!
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BUILD YOUR TARGET LIST
Who are the ideal partners for you?
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PRACTICE MAKES PERFECT
Practice your pitch and work out the kinks
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THE ELEVATOR PITCH
It all begins with an email
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BRINGING IT ALL TOGETHER
Final checklist before starting your process
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MAKE IT HAPPEN
Start pitching and running the process, with fool-proof ways to build momentum
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GETTING PAST NO
You’re not trying to get someone to say yes – you are eliminating no’s
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GETTING TO A TERM SHEET
How to get to pencils down when an investor keeps kicking the tires
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NEGOTIATING A TERM SHEET
Key tips, tricks, pitfalls, and best practices
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CHOOSING A PARTNER
Committing to an investor is like getting married
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DOCS AND CLOSING
The term sheet is only the beginning
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INVESTOR RELATIONS AND BOARD MEETINGS
You’ve got a great new partner. Now what?
