THE FOUNDER KIT

Fundraising, demystified

Take the guesswork and self-doubt out of entrepreneurship with the Founder Kit — proven and practical methods, templates, and coaching.

Raise capital or your money back

What this course covers

RAISING MONEY
- Financial goals
- Financing structure
- Structured and complex options
- Building an investment thesis
- Backing it up with data
PITCHING
- Build your target list
- Practice makes perfect
- The elevator pitch
- Bringing it all together
- Make it happen
CLOSING
- Getting past no
- Negotiating a terms sheet
- Choosing a partner
- Docs and closing
- Investor relations and board meetings

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Start your fundraising journey today

Raise capital or your money back

Years of proven success

I'm Ben Forgan, creator of Founder Kit. I love helping others and sharing my learnings, especially with entrepreneurs.

I'm the Founder and CEO of Hologram (raised $100M+) and previously founded Foodpanda (acquired by DeliveryHero.) I started my career in startups building Groupon Goods ($500M in revenue within 6 months) before going on to Foodpanda and now running Hologram for the past decade.

Nick
“Ben’s amazing. Thoughtful, present, and has great insights. Highly recommend.”
Jacob
"He has incredibly deep expertise in running an organization in a thoughtful and intentional manner."
Julian
"Ben has a depth of insight into launching new products and financing new projects. Well worth my time and money investment."

Full Syllabus

RAISING MONEY
Why are you raising money? What’s your goal?
FINANCING STRUCTURE
Picking a structure: debt, equity, convertible note, safe
WHY SHOULD I INVEST?
Building an investment thesis
WHAT'S YOUR STORY?
Business is about the future – why do I want to be a part of yours?
BACK IT UP WITH DATA
What’s a data room – and why you shouldn’t have one!
BUILD YOUR TARGET LIST
Who are the ideal partners for you?
PRACTICE MAKES PERFECT
Practice your pitch and work out the kinks
THE ELEVATOR PITCH
It all begins with an email
BRINGING IT ALL TOGETHER
Final checklist before starting your process
MAKE IT HAPPEN
Start pitching and running the process, with fool-proof ways to build momentum
GETTING PAST NO
You’re not trying to get someone to say yes – you are eliminating no’s
GETTING TO A TERM SHEET
How to get to pencils down when an investor keeps kicking the tires
NEGOTIATING A TERM SHEET
Key tips, tricks, pitfalls, and best practices
CHOOSING A PARTNER
Committing to an investor is like getting married
DOCS AND CLOSING
The term sheet is only the beginning
INVESTOR RELATIONS AND BOARD MEETINGS
You’ve got a great new partner. Now what?